Companies with highly engaged workforces outperform their peers by 147% in earnings per share, according to Gallup research. That is extraordinary. But the same research shows that 87% of employees worldwide are not engaged at work.
So you may be asking, how do I find these few, marvellous, possibly mythical, engaged people, or how can I wave a magic wand to engage the ones I already have?
A good place to start -- really the only place you can start -- is with yourself.
How long has it been since you’ve reminded yourself what’s important about the work you’re doing, and why it matters to you? My friend and colleague Simon Dowling, in his wonderful new book Work With Me, calls this kind of reflection ‘romancing your purpose’.
Take your business case out for a candlelit dinner and have a nice, long conversation with it. Look into its eyes and let yourself remember what spark attracted you to it in the first place. What hidden qualities and depth are covered up by the numbers and pie charts? Are you willing to tell other people what you love about it?
This will do wonders for your own engagement and conviction. People will hear the difference in your voice and see it in your eyes when you talk about the work, and it will have an impact on everyone around you.