Last week I posted about the Four Levels of Leadership Communication. Here is the diagram.

Digital transformation, Leadership, Information Technology, Storytelling

Now the thing about those levels is that your leadership team might be communicating at different levels with different groups. Communication may not be at one level all across the board.

But how can you tell if at least some of your leadership communications are at the Noise level, where the leadership team isn’t delivering consistent messages, and all employees hear is radio static?  

Here are seven clues that can tip it off.

  1. Leadership team meetings are sporadic. They’re often cancelled because members of the leadership team have other priorities.
  2. Employees only hear about big picture strategic priorities once or twice a year.
  3. There is no documented strategy, OR the strategy document is 50 pages of dense text and no one can understand it or even bear to read it.
  4. There’s nothing that joins the dots between the high level priorities and what employees actually do.
  5. Employees in one group say they have no idea what employees in another group do.
  6. Employees often spend time and effort working on something, only to be told that it doesn’t matter after all.
  7. Everyone’s diary is filled with meetings that don’t seem to achieve anything.

Moving up to the next level of Information means making sure that priorities are clear and that employees hear about them regularly and consistently from the leadership team.  

ut influence really begins at the Connection level of leadership communication, where employees have a real understanding for what the priorities mean, and they know exactly how to apply them to their own work.