More than 70 percent of Australians are either ambivalent about or completely disengaged with their jobs, according to the Gallup study of employee engagement. 

This includes managers and executives, with only 19 percent of that group displaying a high interest in their job.

A widespread lack of engagement means that organisations, individuals, and society are all missing out on huge creative and financial potential.

Imagine what the world could be like if most people went about their work with interest, dedication, and joy instead of boredom, stress, and distraction. Imagine what your organisation could achieve. 

So what does cause people to be engaged with their work?

One key factor is purpose. (Two others are autonomy and mastery, according to Dan Pink in his book Drive: The Surprising Truth About What Motivates Us.)

People want to know they’re contributing to something meaningful, something important. Something that stirs their hearts and their imaginations. Something that gets them out of bed in the morning.

What are the stories that show your organisation’s purpose? Find them and you find a key to engaging your people.