Make It Matter: The Surprising Secret for Leading Digital Transformation

This book shows you the simple, surprising secret for how to build trust, engage your whole team in your strategy, know your customers and inspire meaningful change, so you can help your organisation thrive through digital transformation. The secret is to make it matter, to go big on meaning--for yourself, for your team, and for your customers.

Since before recorded history, people have used stories to uncover and shape meaning in their lives. This book will help you unlock the stories that show who you are, who you serve, where you're going, and where you've been. 

Paradoxically, as the world becomes more digital and automated, we create the greatest value by being more human. It's time to get personal about work.

A manifesto on daring to be human in a digital world
— Dr Nick Tate, CEO, BCI Technology
Finally, a book that offers help for the real hurdles of digital transformation—not the technology or the processes but building trust and inspiring change
— Brian Collins, Associate Partner for Strategic Transformation Delivery, IBM
This book goes straight to the heart of CIOs’ biggest challenges in aligning strategy and culture
— Owen McCall, Technology Advisor and Writer for CIO Magazine